Work with people
‍Who inspire you.

The role is responsible for leading the entire design function across regions, ensuring creative excellence, technical strength, documentation discipline, and seamless transition from concept to execution.

This is a strategic leadership role that drives:

• Design quality standards
• Team capability development
• Cross-functional alignment
• Design-to-commercial integration
• Client-facing excellence
• Design process governance

The role requires balancing creativity with execution practicality, commercial awareness, and operational discipline. It directly impacts conversion rates, execution efficiency, brand identity, and long-term design culture.

Key Responsibilities

Design Strategy & Quality Governance

• Define and standardize design frameworks, templates, and processes
• Approve major design concepts before client presentation
• Establish design quality benchmarks
• Ensure consistency across regions
• Drive innovation in workplace design

Team Leadership & Capability Building

• Lead Design Leads, Interior Designers, GFC, 3D, and Graphic teams
• Conduct design reviews and internal audits
• Mentor and develop mid-level leaders
• Build future design leadership pipeline
• Conduct periodic skill evaluations

Client & Business Alignment

• Participate in key client pitches
• Support high-value enterprise discussions
• Align design direction with commercial viability
• Manage complex client escalations

Cross-Department Integration

• Work closely with Sales for pitch strategy
• Align with Commercial & BOQ for cost realism
• Coordinate with Execution for build feasibility
• Review post-execution feedback for design improvements

Process & Systems Governance

• Ensure ClickUp and documentation discipline
• Drive design-to-GFC handover quality
• Minimize site escalations due to design gaps
• Institutionalize version control and revision frameworks

Innovation & Brand Building

• Develop design language for PHI
• Maintain material libraries and trend awareness
• Introduce AI and visualization advancements
• Strengthen brand presentation capability

Qualifications & Experience

• Bachelor’s / Master’s in Interior Design / Architecture
• 12–16 years in commercial interiors
• Experience leading multi-project teams
• Strong corporate project portfolio
• Prior leadership role preferred

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Required Skills

Technical

• Deep commercial workplace design experience
• Strong GFC and detailing expertise
• Advanced AutoCAD & 3D tools
• Cost-aware design decision-making
• MEP integration understanding
• Workplace ergonomics & compliance knowledge

Leadership

• Team management (10+ members)
• Conflict resolution
• Strategic thinking
• Process orientation
• Decision-making under pressure
• Client negotiation maturity